What Can I Sell Online? E-Commerce Product Guide 2023
With the rapid growth of the e-commerce sector, entrepreneurs keep asking, “What can I sell online?” However, lack of knowledge about the best-selling products often leads many to hesitate or give up before even starting e-commerce. Therefore, having up-to-date information about products and the market is crucial for success in e-commerce.
What is E-Commerce?
E-commerce means selling and purchasing goods or services online. Especially in recent years, the importance of online shopping has increased with changing consumer habits. As of 2023, one out of every five purchases is made digitally. E-commerce is expected to continue growing in the coming years.
For those who want to start selling online, you can easily set up your business and reach a wide customer base with Demresa E-Commerce packages. One of the biggest advantages of digital commerce is that you can reach thousands of people at once and sell products with high profit margins.
Most In-Demand Online Products of 2023
Kitchen Products: Technological kitchen appliances and practical tools (air fryer, dough mixer, soup maker, etc.) are always in high demand in online shopping.
Mobile Phones & Accessories: Constantly updated phone models and accessories (cases, screen protectors, chargers, bluetooth headsets) stand out in online sales.
Baby Products: High chairs, clothing, toys, and baby care supplies create a long-term, stable market.
Home Appliances: From white goods to small appliances, practical and innovative products are in great demand.
Wristwatches: Both classic and smart watches attract interest in various styles and price ranges.
Health & Beauty Products: Cosmetics, skincare, makeup, and health supplements are frequently ordered online.
Sunglasses: Fashionable sunglasses of various brands and designs maintain their popularity online.
Powerbanks: With the increase in mobile device usage, portable chargers are seeing growing sales each year.
Fashion & Apparel Products
- Clothing and textile products
- Shoes
- Jewelry and accessories
- Sportswear and equipment
Pet Products
- Cat and dog products
- Pet food and toys
- Bird and aquarium supplies
Toys & Entertainment Products
- Children's toys
- Adult games and entertainment products
- Party and event supplies
- Event tickets
Art & Hobby Supplies
- Painting and craft materials
- Hobby kits and supplies
- Sewing and embroidery products
- Creative DIY materials
Multi-Purpose & Sustainable Products
- Multi-purpose products and tools
- Sustainable living products
- Recycled products
- Minimalist living products
Online Food Services
- Home meal kits and recipes
- Subscription meal services
- Online ordering platforms for restaurants
What Can I Sell Online? What Can Be Sold Through E-Commerce?
One of the most frequently asked questions by those who want to enter the e-commerce sector is “What can I sell online?” Choosing the right products is crucial for online sales success. Whether online selling is profitable depends both on the demand for your product and the quality of the service you provide.
Every day, millions of people around the world shop online. This presents unique opportunities for those who want to sell in the digital world. Thanks to e-commerce, you can earn income without stock costs, with low budgets, and with different sales techniques (e.g., dropshipping).
However, to achieve success, you need to act strategically and be analysis-oriented. Rather than simply buying cheap and selling high, you should analyze which categories have higher demand and why customers should choose you.
Popular Products List in E-Commerce 2023:
- Fashion & Apparel: Trendy clothes and accessories always have high demand.
- Electronic Products: Phone accessories, Bluetooth headphones, and new tech products stand out.
- Handmade Decorative Items: Uniquely crafted and customizable decorative products make a difference.
- Beauty & Cosmetics: Skin care, hair care, and makeup products have a broad customer base.
- Adult Games: Strategy and entertainment games are popular among young and adult users.
- Pet Products: Toys, care products, and pet food are categories with regular demand.
- Kitchen Utensils: Innovative kitchen tools that make daily life easier are supported by social media trends.
- Sports Equipment: With the home fitness trend, demand for fitness products has increased.
- Specialty Foods: Local, natural, and boutique products stand out, especially in online sales.
- Artistic Decoration Items: Paintings, handmade objects, and art pieces appeal to those seeking uniqueness.
Top Selling Products in Turkey 2023
- Hair Conditioner: Sales increased by 20%.
- Socks: Sales rose by 10%, especially among young people and employees.
- Multivitamins & Collagen Supplements: A 20% growth driven by the health trend.
- Smart Watches: A 20% increase due to functional use and health tracking advantages.
- Bluetooth Headphones: Preferred by tech-savvy users, with a 30% sales boost.
- Sunglasses: Products that combine fashion and eye health saw a 20% increase in preference.
- Camping Chairs: A 30% increase due to rising interest in outdoor activities.
- Airfryer: A 20% increase thanks to practicality and healthy cooking.
- Robot Vacuum Cleaner: Time-saving technologies sold 20% more.
- Earthquake Kit: Demand surged by 50% due to growing disaster awareness.
How to Find Easy-to-Sell Products?
- Market Research: Identify products with the highest demand and areas with intense competition.
- Follow Trends: Keep track of popular and emerging product trends.
- Observe Needs: Analyze changes in consumers’ lives and identify new needs.
- Focus on Niche Markets: Target areas with low competition that appeal to a specific customer group.
- Product Reviews: Assess product quality with pre- and post-sales customer reviews.
Which Are the Most Profitable and Easy-to-Sell Products Online?
For those looking to generate income by selling online, one of the most important things is to find highly profitable and easy-to-sell products. Here are some product categories that stand out based on 2023 data:
- Electronic Products: Over 100 billion TL market size annually with 20–30% profit margins.
- Clothing and Accessories: Over 50 billion TL market, stable sector with 10–20% profit margins.
- Beauty and Cosmetics: Offers high profit margins, generally between 25–35%.
- Wellness Products & Supplements: Over 20 billion TL market, profit margins around 15–25%.
- Home and Office Supplies: With the work-from-home trend, over 15 billion TL market and 10–20% profit margins.
- Toys and Books: Over 10 billion TL market and 20–30% profit margins; a favorite of parents.
- Food and Beverages: Over 5 billion TL market and 15–25% profit margins; a safe choice.
What Do Women and Men Buy Most Online?
Most Purchased Products for Women
- Clothing products
- Accessories
- Beauty and cosmetic products
Most Purchased Products for Men
- Electronic products
- Home and office supplies
- Toys and books
What Sells Most on ETSY?
- Handmade Jewelry: Over 1.5 billion units sold in 2023.
- Custom Designed Clothing and Accessories: Over 1 billion products.
- Handmade Decorative Items: Over 500 million sales.
- Gift Items: Over 250 million sales.
- Artworks: More than 100 million handmade art pieces.
Online Sales and Growth Strategies
In a successful e-commerce business, building strong and trust-based communication with customers is just as important as product selection. Here are some strategies to keep in mind:
- Differentiation: Highlight the unique aspects of your product or service to stand out from competitors.
- Social Proof: Build trust with customer reviews, success stories, and testimonials.
- Fast and Secure Shipping: Be transparent in delivery processes and offer fast, secure shipping options.
- After-Sales Support: Prioritize customer satisfaction in returns and exchanges.
- Digital Marketing: Increase your visibility with SEO, social media, and digital ads.
Opportunities in Secondhand and Niche Markets
Secondhand shopping sites and apps are rapidly growing in Turkey, with the number of users increasing each year. Therefore, focusing on niche products and special categories is a great way to stand out from the competition.
Conclusion and Take Action!
To make money online and succeed in your e-commerce journey, you must first offer the right product to the right target audience and always prioritize customer satisfaction. With Demresa E-commerce packages, you can also take your business online and build a profitable, sustainable business model.
