
What is E-Export? How is E-Export Done?
E-export refers to selling products or services abroad through digital platforms. Unlike traditional export processes, the use of online platforms provides advantages in both time and cost. With e-export, businesses can access the global market, reach a wider customer base, and increase their revenues.
This process involves steps such as shipping products abroad, integrating payment systems, and managing logistics. Popular platforms like Amazon, eBay, and Etsy are important tools for companies engaged in e-export.
What is E-Export? What You Need to Know About Micro Export in the B2C Business Model
B2C (Business to Consumer) is a business model where products are sold to individual consumers. Micro export is a type of export usually applied within the B2C model, conducted within low weight and value limits. In Turkey, micro export applies to shipments not exceeding 300 kilograms and 15,000 Euros.
Micro export transactions are facilitated by the E-Commerce Customs Declaration (ETGB). This model especially enables small and medium-sized businesses to open up to the global market. Simplification of logistics and customs procedures allows for selling abroad with lower costs.
What Documents Are Required for E-Export?
To successfully conduct e-export, certain legal and operational documents must be prepared. These documents enable exports to be made in accordance with international trade standards.
- Tax Plate: It is mandatory for businesses to have a tax plate proving their legal commercial activity. Export operations cannot be carried out without it.
- Commercial Invoice: An official document that certifies the type, quantity, and value of shipped products. This document is important as proof of transaction with the buyer.
- E-Commerce Customs Declaration (ETGB): A digital customs declaration used for shipments within micro export. ETGB speeds up customs procedures especially for small-scale shipments.
- Exporter Association Registration: Companies wishing to export from Turkey must register with the relevant exporter association. This registration ensures official recognition of export transactions.
- Packing List: A document that details the shipped products and serves as a reference in customs processes.
What is E-Commerce Customs Declaration (ETGB) and How is it Done?
ETGB is a digital document used within micro export that facilitates customs procedures. This document is preferred especially for shipments made via express cargo services. Thanks to ETGB, exporting companies can avoid complex customs procedures and complete their transactions quickly.
Advantages of ETGB
It offers a fast processing time, low cost, and digital tracking capability. This document provides great convenience especially for businesses engaged in e-export.
How is it Prepared? Logistics companies prepare the ETGB based on the information received from the exporter. Product details, shipment specifics, and recipient information are entered into the system to create the document.
Usage Conditions: ETGB is mandatory for shipments not exceeding 300 kilograms and 15,000 Euros in value. For shipments above these limits, a traditional customs declaration is required.
How to Do E-Export? Step-by-Step Guide
E-export is a trade model that allows businesses to sell their products and services abroad via digital platforms. There are several key steps to consider for a successful e-export process:
- 1. Target Market Research: The first step is to identify countries where there is demand for your products. Conduct target market research to analyze customer needs and competitors.
- 2. Product and Pricing Strategy: It is important to select products suitable for the target market and set competitive prices. This ensures preference by customers and lays a foundation for long-term success.
- 3. Selection of E-Commerce Platform: You can sell via international platforms such as Amazon, eBay, Etsy, or through your own e-commerce site. Ensure the platform fits your customer base.
- 4. Logistics and Shipping Processes: Work with reliable logistics companies to deliver your products quickly and safely abroad. Procedures become easier with ETGB arranged within micro export.
- 5. Digital Marketing and Promotion: Use digital marketing tools such as Google Ads, social media ads, and SEO effectively to be visible in the global market.
Advantages of E-Export: Ways to Open Up to the Global Market
E-export offers many advantages to businesses, making it easier for them to establish a presence in the global market. Here are the key benefits of e-export:
- Global Access: E-export allows your business to reach millions of customers worldwide, freeing you from local market limitations.
- Low Cost: You can enter global markets with lower logistics and operational costs compared to traditional export. Micro export reduces customs and logistics expenses.
- 24/7 Open Store: E-export enables you to present your products to customers around the world at any time of the day. You can make sales even across different time zones.
- Brand Recognition: International sales increase your brand’s recognition and strengthen your position in the global market.
- Flexible Business Models: E-export offers a wide range of business models. You can sell directly to consumers or prefer alternative methods like dropshipping.
Disadvantages of E-Export: Risks to Watch Out For
While e-export provides businesses with opportunities to enter global markets, it also brings some risks. These risks span from operational processes to customer satisfaction. Here are the main disadvantages to consider:
- Logistics Problems: Issues like delayed delivery or product damage can occur during overseas shipments, negatively impacting customer satisfaction.
- Cultural and Language Differences: Understanding customer expectations in different countries can be difficult. Developing strategies suitable for cultural and language differences is important.
- Legal Regulations: Each country has different import and export rules. Detailed research is needed to comply; otherwise, products may get stuck in customs.
- Costs: Additional costs may arise in logistics, marketing, and operations. Also, currency exchange risks should be considered when dealing with different currencies.

Why Should You Do E-Export? Open the Doors to the Global Market
E-export offers new opportunities and revenue sources for businesses. Here are the main reasons why you should engage in e-export:
- Global Access: E-export enables businesses to reach millions of customers worldwide, allowing you to expand beyond local market boundaries.
- 24/7 Sales Opportunity: Digital platforms keep your business open all the time. Customers can purchase your products in different time zones.
- Brand Recognition: International trade increases your brand’s global recognition, enhancing its reputation and competitive advantage over time.
- Government Support: Various incentives and support programs exist in Turkey for businesses engaged in e-export, helping reduce your costs.
How to Start E-Export? Step-by-Step Starter Guide
Starting e-export is a big step to open your business to global markets. Here are the steps to follow during this process:
- 1. Identify Target Markets: Analyze countries where your products will be in demand. Choosing the right target market is critical for successful e-export.
- 2. Prepare Your Products: Adapt your products to international standards. Pay attention to labeling, packaging, and quality requirements.
- 3. Choose E-Commerce Platforms: Use international platforms like Amazon, eBay, Etsy or build your own e-commerce website. Consider your target audience’s shopping habits when choosing.
- 4. Plan Logistics and Customs Processes: Work with reliable logistics companies to ensure timely and smooth delivery. Use ETGB to simplify customs procedures.
- 5. Develop Digital Marketing Strategy: Use social media ads, Google Ads, and SEO to reach your audience. Digital visibility is crucial to increase sales.
Which Products Can You Sell in E-Export? Most Popular Products
E-export offers the opportunity to enter international markets with a wide product range. However, choosing the right products is key to success. Here are the most preferred product categories in e-export:
- Fashion and Textiles: Clothing, shoes, and accessories are among the most preferred categories. Especially Turkey's quality textile products are in high demand globally.
- Cosmetics and Personal Care: Organic and natural cosmetic products have increasing demand worldwide. Turkish bath products, soaps, and care oils attract attention in this category.
- Food Products: Olive oil, spices, dried fruits, and Turkish sweets hold a large market share. Ideal for customers interested in Turkish cuisine.
- Home Decoration: Rugs, kilims, ceramics, and handmade decorative items are frequently preferred by international customers. These products stand out with their cultural and aesthetic values.
- Electronics: Smartphone accessories, small home appliances, and personal electronic devices appeal to a wide customer base globally.
Government Support Programs and Assistance for E-Export
There are various government support programs available in Turkey for businesses engaged in e-export. These supports aim to enhance international competitiveness and reduce costs.
- Overseas Market Research Support: The Ministry of Trade offers financial support for overseas market research, helping you better understand your target market.
- Advertising and Promotion Support: Incentives are provided for digital advertising and promotional activities abroad. You can benefit from these for social media campaigns, Google Ads, and other digital platforms.
- Logistics Support: Supports are available for logistics costs incurred during overseas shipment. Especially advantageous for micro-export businesses.
- Membership Support for E-Commerce Platforms: Government incentives encourage membership on international platforms like Amazon, eBay, and Alibaba to improve visibility.
- Branding and International Fair Support: Financial assistance for participating in international fairs and branding activities to boost global recognition.
What is Micro Export? E-Export Method for Small Businesses
Micro export is an export model that facilitates small and medium enterprises to sell products abroad. It applies to shipments not exceeding 300 kilograms and 15,000 Euros and is especially supported by ETGB (E-Commerce Customs Declaration).
- Advantages of Micro Export: Micro export offers significant benefits with low logistics costs and fast customs processing. It covers sales to both individual consumers (B2C) and small wholesale buyers (B2B).
- Fast Customs Processing: Digitalization and acceleration of customs processes via ETGB enables faster delivery to customers.
- Opportunities for Small Businesses: Enables participation in international markets without large-scale investments, aiding growth and globalization goals.
Which Products Can Be Shipped Under Micro Export?
Micro export is a method within weight and value limits, offering great opportunities for certain product categories. Typically, portable, durable, and high-demand products are shipped.
- Fashion and Accessories: Clothing, bags, shoes, and accessories are most preferred due to their lightness and global demand.
- Electronics: Small home appliances, smartphone accessories, and personal tech devices are frequently shipped.
- Handicrafts and Gifts: Handmade decorative items, gifts, and cultural artifacts are popular among international customers.
- Food Products: Olive oil, dried fruits, spices, and packaged foods are preferred for durability and the fame of Turkish cuisine.
- Cosmetics and Care Products: Natural cosmetics and personal care products have high demand especially in European and US markets.

Products Not Covered by Micro Export: Important Considerations
Micro export does not cover certain product categories. Exporting these may violate international trade laws or importing countries' regulations. Here are the main excluded products:
- Hazardous Materials: Flammable, explosive, and toxic substances are not allowed. Their export requires special permits and certificates.
- Live Animals and Plants: Due to quarantine requirements, live animals, seeds, and some agricultural products are excluded.
- Prescription Drugs and Medical Products: Medicines and medical devices need special permits and are not included.
- Cultural and Historical Artifacts: Export of cultural heritage items is legally restricted and requires special permission.
Checking importing country regulations beforehand helps avoid issues.
Required Documents and Processes for Micro Export
To legally conduct micro export, certain documents must be prepared to comply with both exporter and importer country regulations.
- Tax Plate: Proof of legal operation; micro export cannot be done without it.
- E-Commerce Customs Declaration (ETGB): Essential for fast and smooth customs clearance, usually prepared by logistics companies.
- Commercial Invoice: Indicates product price, quantity, and delivery address; key for buyers and customs.
- Packing List: Details types, quantities, and packaging; important during customs inspection.
- Transport Documents: Issued by the shipping company to ensure secure delivery; references for exporter and logistics firm.
Complete documentation ensures a smooth micro export process and prevents customs delays.
Advantages of Micro Export: Growth Opportunities for Small Exports
Micro export offers SMEs the chance to enter international markets more easily and cost-effectively than traditional export methods, providing significant advantages.
- Low Costs: Lower logistics and customs fees benefit especially small businesses with limited budgets.
- Fast Customs Procedures: Use of ETGB accelerates customs, enabling quicker deliveries.
- Global Market Access: Micro export allows business expansion and increased revenues.
- Flexibility: Ideal for small orders, allowing market testing without large stock investments.
Invoicing and Legal Requirements in Micro Export
Proper documentation, including commercial invoices and ETGB, is essential for legal compliance.
- Commercial Invoice Preparation: Must include product type, quantity, value, buyer details, and delivery information.
- E-Commerce Customs Declaration (ETGB): Mandatory for micro export, enabling digital and fast customs clearance.
- VAT Exemption: Products under micro export are usually VAT-exempt, offering cost advantages.
- Legal Compliance: Businesses must adhere to trade and tax regulations to avoid penalties.
Which Products Can Be Sold via Micro Export? Most Preferred Products
Products sold via micro export are generally light, portable, and durable. The most popular categories include:
- Fashion and Accessories: Clothing, shoes, bags are popular, with Turkish textiles in high global demand.
- Cosmetics and Personal Care: Natural cosmetics are highly demanded especially in Europe and the USA.
- Food Products: Olive oil, spices, dried fruits, and Turkish sweets are common choices.
- Electronics: Smartphone accessories, small home appliances, and personal devices attract broad customers.
- Home Decoration: Handmade decorative products, rugs, and ceramics are favored internationally.
Cost of Micro Export: The Economic Aspect of E-Export
Micro export provides an economical solution but requires consideration of certain costs:
- Logistics Costs: Vary by weight, size, and destination. Working with reliable logistics can optimize expenses.
- Customs and Tax Fees: Generally low but checking import taxes of destination countries beforehand is important.
- Digital Marketing Expenses: Investment in ads, SEO, and social media campaigns may be necessary.
- Platform Commissions: Selling on Amazon or eBay involves commissions that should be planned.
With proper planning, micro export offers maximum benefit with low startup costs.
Micro Export with Demresa: Easy and Fast Export Solutions
Demresa offers quick and easy solutions for micro exporters to establish a global presence. Professional support in logistics, customs, and delivery helps business growth.
- Fast Logistics Services: Reliable logistics ensure quick delivery. Customized services improve customer satisfaction.
- Digital Customs Procedures: ETGB is arranged quickly and smoothly by Demresa, simplifying customs.
- Expert Support: Demresa’s expert team guides businesses at every step, especially helpful for beginners.
Differences Between E-Export and E-Commerce: Which Method Suits You?
E-export and e-commerce are two digital trade models differing in goals and customer base.
- E-Commerce: Focuses on selling locally, ideal for businesses serving local customers.
- E-Export: Involves selling internationally, including customs and logistics processes.
- Target Audience: E-commerce targets local buyers; e-export targets international clients.
- Operations: E-export requires professional logistics and customs support; e-commerce is simpler.
Key Differences Between E-Export and Traditional Export: Which is More Advantageous?
E-export and traditional export differ in operation and benefits according to business needs.
- Traditional Export: Involves large-volume shipments, wholesale sales, suitable for big businesses.
- E-Export: Enables SMEs to sell directly to individual customers with lower costs.
- Costs and Challenges: Traditional export has high initial costs and complex logistics; e-export is accessible with digital tools like ETGB.
- Marketing and Distribution: Traditional export uses wholesale; e-export allows direct customer access.
What is the Customs Tariff Statistical Position (GTIP) Code? Its Role in Export Process
The GTIP is a 12-digit code used internationally to classify and identify products, ensuring compliance with trade policies and customs procedures. In Turkey, the Ministry of Trade regulates GTIP codes.
- Importance of GTIP Code: Ensures correct product classification, affects customs duties, tariff rules, and trade statistics.
- Benefits of Correct Usage: Prevents issues, reduces customs delays, and accelerates trade.
- How is GTIP Determined? Based on raw materials, usage, and technical features. Different codes for textiles, electronics, food. In Turkey, codes can be checked via the Turkish Customs Tariff Schedule.
- Role in Export: GTIP is a key reference in customs declarations. Wrong codes may cause detention, high taxes, or penalties.
- International Impact: Based on WCO's Harmonized System, facilitating standardized classification and trade.
