what is black friday when do discounts start black friday tips for your e commerce site

When is Black Friday?

Black Friday 2024 will take place on the fourth Friday of November, which is November 29, 2024. This day starts immediately after Thanksgiving and features major discounts both in physical stores and on e-commerce sites.

Black Friday 2024 Date

Falling toward the end of November, Black Friday 2024 may create intense competition on e-commerce sites with early-starting sales and Cyber Week events.

History of Black Friday

How Did the First Black Friday Come About?

The term "Black Friday" originated in the 1960s in Philadelphia, USA, to describe the heavy traffic the day after Thanksgiving. Over time, it evolved into a major discount shopping day.

What is Black Friday?

Origins of Black Friday

How Did It Start in America?

In the US, Black Friday is the day after Thanksgiving. Although not an official holiday, stores offer massive discounts to attract customers. The tradition began in physical stores and now continues with significant sales on e-commerce platforms.

Importance of Black Friday in Turkey

Black Friday in Turkey

Recently gaining popularity in Turkey, Black Friday is recognized as an important discount period both online and in physical stores. Electronics and fashion products see high demand during this time.

Why is Black Friday Important for E-Commerce?

Sales Growth Potential

Impact on Consumer Shopping Behavior

Black Friday significantly influences consumer shopping habits and boosts sales volume. Strategic campaigns enhance consumers' motivation to shop.

E-Commerce Companies' Earnings

Profit Margins and Sales Volume

Black Friday accounts for a significant portion of e-commerce companies' annual profits. High demand leads to rapid depletion of stocks.

How to Prepare Your E-Commerce Site for Black Friday

Technical Infrastructure Preparation

Increasing Server Capacity

Increasing server capacity to handle heavy traffic ensures an uninterrupted shopping experience. Performance can be optimized with load testing.

Improving User Experience

Simplified Purchase Processes

Simplifying payment pages and adding one-click payment options speed up shopping and improve customer satisfaction.

Black Friday Discounts

Which Products Should Be Discounted?

Popular Categories and Pricing

Electronics, fashion, cosmetics, and home goods are the most preferred categories during Black Friday. Limited stock campaigns can attract consumer attention.

Discount Strategies

Targeted Discounts for Customer Loyalty

Personalized coupon codes and loyalty programs help regain existing customers and reach new ones.

How Successful is Black Friday in Turkey?

Black Friday Sales Statistics

Sales Growth Trends

Black Friday sales in Turkey increase yearly. In 2024, digital marketing and social media ads gain importance.

Turkish Consumers' Approach

Spending Habits

Turkish consumers expect discounts mainly in electronics, fashion, and home decor, focusing their spending in these areas.

Manage Your E-Commerce Site Easily with Demresa on Black Friday

Demresa’s E-Commerce Solutions

Infrastructure and User Experience Focused Solutions

Demresa provides strong server support, fast payment solutions, and user experience improvements during Black Friday. With its advanced infrastructure, you can manage this busy period smoothly.

Demresa’s Role in Campaign Management

Discount and Campaign Automation

With Demresa’s campaign automation, you can optimize your sales strategies through automatic coupon codes and targeted marketing campaigns.

   

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