When is Black Friday?
Black Friday 2024 will take place on the fourth Friday of November, which is November 29, 2024. This day starts immediately after Thanksgiving and features major discounts both in physical stores and on e-commerce sites.
Black Friday 2024 Date
Falling toward the end of November, Black Friday 2024 may create intense competition on e-commerce sites with early-starting sales and Cyber Week events.
History of Black Friday
How Did the First Black Friday Come About?
The term "Black Friday" originated in the 1960s in Philadelphia, USA, to describe the heavy traffic the day after Thanksgiving. Over time, it evolved into a major discount shopping day.
What is Black Friday?
Origins of Black Friday
How Did It Start in America?
In the US, Black Friday is the day after Thanksgiving. Although not an official holiday, stores offer massive discounts to attract customers. The tradition began in physical stores and now continues with significant sales on e-commerce platforms.
Importance of Black Friday in Turkey
Black Friday in Turkey
Recently gaining popularity in Turkey, Black Friday is recognized as an important discount period both online and in physical stores. Electronics and fashion products see high demand during this time.
Why is Black Friday Important for E-Commerce?
Sales Growth Potential
Impact on Consumer Shopping Behavior
Black Friday significantly influences consumer shopping habits and boosts sales volume. Strategic campaigns enhance consumers' motivation to shop.
E-Commerce Companies' Earnings
Profit Margins and Sales Volume
Black Friday accounts for a significant portion of e-commerce companies' annual profits. High demand leads to rapid depletion of stocks.
How to Prepare Your E-Commerce Site for Black Friday
Technical Infrastructure Preparation
Increasing Server Capacity
Increasing server capacity to handle heavy traffic ensures an uninterrupted shopping experience. Performance can be optimized with load testing.
Improving User Experience
Simplified Purchase Processes
Simplifying payment pages and adding one-click payment options speed up shopping and improve customer satisfaction.
Black Friday Discounts
Which Products Should Be Discounted?
Popular Categories and Pricing
Electronics, fashion, cosmetics, and home goods are the most preferred categories during Black Friday. Limited stock campaigns can attract consumer attention.
Discount Strategies
Targeted Discounts for Customer Loyalty
Personalized coupon codes and loyalty programs help regain existing customers and reach new ones.
How Successful is Black Friday in Turkey?
Black Friday Sales Statistics
Sales Growth Trends
Black Friday sales in Turkey increase yearly. In 2024, digital marketing and social media ads gain importance.
Turkish Consumers' Approach
Spending Habits
Turkish consumers expect discounts mainly in electronics, fashion, and home decor, focusing their spending in these areas.
Manage Your E-Commerce Site Easily with Demresa on Black Friday
Demresa’s E-Commerce Solutions
Infrastructure and User Experience Focused Solutions
Demresa provides strong server support, fast payment solutions, and user experience improvements during Black Friday. With its advanced infrastructure, you can manage this busy period smoothly.
Demresa’s Role in Campaign Management
Discount and Campaign Automation
With Demresa’s campaign automation, you can optimize your sales strategies through automatic coupon codes and targeted marketing campaigns.
