Key Campaign Days and Weeks for E-Commerce
In Turkey’s dynamic market environment, e-commerce companies should plan strategic campaigns focused on certain days and weeks to boost sales and expand their customer base. Below are the standout campaign periods in the industry and category suggestions.
Tip
Well-timed campaigns make your brand stand out and boost customer loyalty.
New Year - January 1
The New Year is a special period when customers want to celebrate new beginnings and buy gifts for loved ones. E-commerce companies can organize campaigns for various product categories on this date.
- Fashion & Trend Products
- Technology & Electronics
- Home & Lifestyle Products
- Personal Care & Cosmetics
- Hobbies & Entertainment
New Year campaigns are in high demand on e-commerce sites.
Valentine’s Day – February 14
Valentine’s Day is all about romance and gift giving. E-commerce businesses can boost sales by offering special campaigns across various sectors.
- Fashion & Apparel
- Shoes & Accessories
- Jewelry
- Perfume & Cosmetics
- Electronics & Gifts
Suggestion
Gift guides can help customers with their decisions.
Mother’s Day – Second Week of May
Mother’s Day is a great time to express love and gratitude to mothers. Special campaigns in different product categories can attract customers’ attention.
- Fashion & Clothing
- Home & Decoration
- Personal Care Sets
- Books & Entertainment
- Electronics & Home Appliances
Father’s Day – Third Week of June
Father’s Day is a campaign period highlighted by special gift options for fathers.
- Clothing & Shoes
- Electronics & Technology
- Outdoor & Sports Equipment
- Personal Care Products
- Hobbies & Games
Ramadan & Sacrifice Festivals – Variable Dates
Religious holidays are special periods for family gatherings and gift-giving. These offer campaign opportunities across multiple categories.
- Clothing & Fashion
- Gifts & Decoration
- Cosmetics & Personal Care
- Electronics & Homeware
- Food & Confectionery
Equinox & Solstice – March & September
The equinox and solstice mark turning points of the year and offer an engaging opportunity for theme-based campaigns.
- Fashion & Trend Products
- Beauty & Cosmetics
- Electronics & Technology
- Home & Decoration
- Outdoor & Sports
Black Friday – First Friday of November
Black Friday is a day of peak shopping driven by huge discounts. Eye-catching campaigns can be run across a variety of categories.
- Fashion & Accessories
- Technology & Electronics
- Home & Lifestyle
- Sports & Outdoor
- Games & Entertainment
Legendary Friday – Last Friday of November
Legendary Friday is a busy shopping period similar to Black Friday. E-commerce sites offer campaigns with a wide range of products.
- Fashion & Shoes
- Electronics & Computer Hardware
- Home & Lifestyle
- Sports & Fitness
- Games & Toys
Tips for Success During Campaign Periods
E-commerce businesses can boost sales and customer loyalty by creating creative campaigns for these important days and weeks, tailored to their sector and customer expectations.
Note
Always analyze your target audience and industry trends before each campaign to stand out from the competition.
