What is Trendyol?
For businesses aiming to succeed in the e-commerce ecosystem, Trendyol stands out as one of the largest marketplaces in Turkey and the region. In this comprehensive guide, we examine all stages of opening a store and selling on Trendyol, the necessary requirements, commission rates, and tips to increase sales from an academic and up-to-date perspective. The last section provides detailed answers to frequently asked questions about selling on Trendyol.
Founded in 2010 by Demet Mutlu and headquartered in Istanbul, Trendyol is Turkey's largest e-commerce marketplace. Accelerated by Alibaba Group's investment in 2018, Trendyol surpassed a valuation of 10 billion dollars by 2021, becoming Turkey's first “decacorn” startup. Today, Trendyol is a massive online marketplace offering millions of products to customers across various categories such as fashion, electronics, home, cosmetics, and supermarket.
As of 2023, Trendyol has over 35 million active users and more than 250,000 sellers operating on the platform by 2024. The majority of sellers are SMEs, with tens of thousands of new entrepreneurs stepping into e-commerce through Trendyol. Additionally, the Dolap platform, offered by Trendyol for second-hand sales, has 1.6 million active individual sellers.
With more than 170 million product varieties, Trendyol is the leader in Turkey and the region. It delivers to over 100 countries in the Middle East and Europe. The company has offices in cities like London, Amsterdam, and Berlin, progressing towards becoming an international marketplace.
Steps to Open a Store on Trendyol Marketplace
To sell on Trendyol, you first need to open a seller store on the platform. As of 2025, the updated store opening process includes the following steps:
Prerequisite – Being a Company Owner
To open a store on Trendyol, you must own a tax-registered company. You need to have a tax number belonging to one of the types: sole proprietorship, limited liability company, or joint-stock company. (Individual sales are not allowed.)
Applying to Trendyol
Click the “Become a Seller” button on Trendyol’s homepage and fill out the application form. The form requests basic information such as name, email, mobile phone, product category, company type, and tax number. The referral code is optional.
Verification and Company Information After Application
After applying, enter the SMS verification code sent to your mobile phone and click the verification link sent to your email to confirm your contact details.
Then, enter your company’s official information into the system. Company title, tax office, etc., are automatically retrieved via your tax ID and MERSİS number. Also, provide complete details like store name, invoice type, registered electronic mail (KEP) address, and IBAN.
After this step, click “Save and Continue” to complete the application form.
Entering Company Information
After phone and email verification, the system will redirect you back to the Trendyol Seller Application page. At this stage, official information about your company is required. Thanks to integration with the Revenue Administration, Trendyol can automatically retrieve your company's title, tax office, and other details based on the tax ID/MERSİS number you entered. You are also required to provide the store name (your commercial name visible on Trendyol), invoice type (e-invoice or paper invoice), KEP address (registered email), and IBAN details. After entering all company information and documents completely, click “Save and Continue” to proceed to the next step.
Entering Operations and Contact Information:
In the next step, you fill out sales operation details. Fill in the cargo company selection, average cargo delivery time (turnaround time), invoice address, return warehouse address, and shipment (delivery) address appropriately. Additionally, you may be asked to enter the contact details (name, email, phone) of the financial officer and customer service responsible within your company for Trendyol transactions. These details ensure Trendyol can reach the correct person when needed.
Completing the Application Form:
After all required fields are filled and necessary checkboxes marked, click the “Complete Application & Get Password” button on the screen. With this action, your seller registration application is submitted to Trendyol. Immediately after completing the application, you can log into the Partner.Trendyol.com seller panel using the link sent to your email or the temporary password generated on the screen. On your first login, you will be prompted to create a permanent password.
Contract and Document Process
After successfully logging into the seller panel, Trendyol will ask you to approve the official Seller Agreement. Follow the instructions that appear on the panel and download the Trendyol Seller Membership Agreement as a PDF using the “Download Seller Agreement” button. Print this agreement, stamp and sign every page. Trendyol archives the signed contract copies due to legal requirements. Along with the contract, prepare photocopies of other necessary documents according to your company type (listed in the section below).
Sending Documents to Trendyol:
The signed contract and additional documents must be sent to Trendyol. You should deliver these documents by cargo to the address specified by Trendyol within 10 business days after completing your application. For example, if you are a sole proprietorship, you must send the signed contract along with a notarized signature declaration photocopy; if you are a limited/joint-stock company, you also need to include signature circulars, trade registry gazette copies, etc. Trendyol’s seller support page shares the shipping address and packaging instructions. If documents are not received within this time, your store approval may be delayed or canceled.
Store Approval:
Trendyol will review the contracts and documents you submitted and evaluate your application. If all information is accurate and documents are complete, your store will be approved. Store approval usually takes about 3-7 business days from the application date. This period can vary depending on official holidays and workload. You will be informed via the email you provided during registration once your application is approved, and your Trendyol store will become active.
Listing Products and Starting Sales:
After your store is approved, you are ready to add products and start selling via the Trendyol Partner Panel. You can create your first listings by uploading products, selecting categories, entering prices and stock, and adding images. Your products will be reviewed and published in the catalog by Trendyol, making them visible to customers who can then start placing orders. Your Trendyol selling experience officially begins with your first sales.
Summary of the Store Opening Process on Trendyol
The steps outlined above summarize the entire process of opening a store on Trendyol. In short: as an active company owner, you fill and submit the online application form to Trendyol, then sign and send the physical documents. Once Trendyol approves your store, your panel is activated and you move on to product listing and sales processes. Although the process starts online and progresses mostly digitally, some documents such as contracts need to be sent physically. Following the correct steps makes opening a store on Trendyol a fast and free process.
Documents Required to Open a Trendyol Store
When applying to open a store on Trendyol and for subsequent approval, you need to provide some documents. The required documents vary slightly depending on your company type. Below, we list the required paperwork separately for sole proprietorships and capital companies (Limited or Joint Stock):
Documents Required for Sole Proprietorships:
- Trendyol Seller Membership Agreement: The standard contract provided by Trendyol. This agreement, downloaded from the panel after application, must be signed on all pages and returned.
- Tax Plate: A document showing the company’s tax identification number and tax office. A current photocopy of the tax plate is required.
- Signature Declaration: A notarized signature declaration (including signature samples) from the sole proprietor.
Documents Required for Limited or Joint Stock Companies:
- Trendyol Seller Membership Agreement: (Signed as mentioned above)
- Tax Plate: A current photocopy of the company’s tax plate.
- Signature Circular: A notarized document proving the company officials' signing authority.
- Trade Registry Gazette: The copy of the trade registry gazette where the company’s incorporation is published, including company title, partners, and representatives.
- Activity Certificate: A certificate from the relevant chamber of commerce showing the company is active (usually issued within the last 6 months).
Importance of Documents and Notes
The above documents such as tax plate, signature circular/declaration, and trade registry gazette are the main paperwork requested by Trendyol after your application. You need to prepare copies of these and submit them to Trendyol. Trendyol verifies your company information based on official documents. Especially, the seller membership agreement represents the legal contract between you and Trendyol, so sending the signed original pages is critical.
Note: During the application process, Trendyol automatically checks some company details through integrations with the Revenue Administration and MERSİS. For example, if the tax number you entered does not belong to an active company, your application will not proceed. Therefore, your documents and official records must be up-to-date. Additionally, the KEP address (Registered Electronic Mail) may be verified by Trendyol; you may be required to confirm a link sent to your KEP during application. KEP is a mandatory electronic notification address for companies in Turkey and is used by Trendyol in contract approval processes.
In summary, you need to prepare documents identifying your company and authorized persons to open a store on Trendyol. If you submit all documents suitable for your company type completely, your application will be approved smoothly. Missing documents may delay approval or lead to rejection.
Trendyol Commission Rates
While opening a store on Trendyol is free, you pay Trendyol commissions on sales made through the platform. Trendyol charges a percentage commission for each successful sale, varying by category. As of 2025, Trendyol’s commission rates range approximately between 5% and 28%, depending on the product category. Some categories have very low commission rates while others are higher. Commissions are based on the main category and subcategory of the product. Below are examples of updated 2025 commission rates:
- Electronics: Commission rates range between 5% and 28%. (The range varies widely; for example, small accessories have lower commissions, while some subcategories may exceed 20%.)
- Fashion (Clothing, Shoes, Accessories): Around 21% to 23%. For example, standard commission in clothing is 21.5%, shoes/bags range from 21.5% to 23.5%, and accessories are around 22%.
- Cosmetics and Personal Care: Approximately 15% to 18% commission. Though this category is competitive, the commission rates are mid-level.
- Books: Commission ranges between 14% and 22%. Books and publishing categories generally have lower commissions to encourage cultural products.
- Mother & Baby / Child Products: Wide range from 3.5% to 18%. Some subgroups like diapers and baby food may have commissions below 5%.
Commission Details and Payment Process
Although the above rates provide a general idea, Trendyol may apply additional commissions based on subcategories and brands. Trendyol can apply an extra “brand category commission” for certain brands or product groups. This is common for products with high brand value or new sellers until they reach a certain level. For most small and medium sellers, the main commission is the general product category rate.
Commission Collection and Payment: Trendyol automatically deducts the commission from the sale price once an order is completed (product delivered and confirmed by the buyer) and adds the remaining amount to the seller’s balance. Payments are made to sellers’ bank accounts with varying payment terms between 7 to 28 days depending on the category. For example, some categories pay after 7 days, others after 21 days – these terms are standardized by Trendyol. This accounts for return periods and operational processing times. Trendyol transfers the payment minus commissions and VAT to the seller within the determined timeframe. The seller panel clearly shows the commission charged and the amount to be paid for each sale.
When calculating your profit margin, you must consider commission rates. For instance, selling a product priced at 100 TRY in a 20% commission category means about 20 TRY goes to Trendyol (excluding VAT). You should also account for who pays shipping costs and packaging expenses. Your actual profit comes after subtracting product cost and other expenses from the amount left after commission. Trendyol provides commission calculators in the seller panel, or you can calculate prices externally.
Methods to Increase Sales on Trendyol
After opening your store and listing your products on Trendyol, your main goal should be to maximize sales. Due to high competition on the platform, you need to take strategic steps to increase product and store visibility. Here are some of the most effective methods to boost sales on Trendyol:
- Prepare SEO-Friendly Product Titles and Descriptions: Users searching on Trendyol usually find products through titles. Optimize each product’s title to include the most searched relevant keywords. Titles should be concise, descriptive, and rich in keywords. For example, instead of just “Black Dress,” a title like “Black Midi Dress – Casual, Sleeveless, Cotton” covers more search terms. Also prioritize SEO in product descriptions; original and detailed descriptions both inform customers and improve your product’s ranking in Trendyol’s search algorithm.
- Use High-Quality and Sufficient Number of Product Images: Product photos directly influence customer decisions in e-commerce. Add multiple high-resolution images per product on Trendyol. Showcase your products from different angles and ideally include photos showing them in use. Images should have a clean background, good lighting, and clearly show the product. Also ensure compliance with Trendyol’s white background and minimum pixel requirements. High-quality images create a professional impression and increase conversion rates.
- Implement Competitive and Accurate Pricing: Pricing is a key success factor on Trendyol. Since many sellers may offer similar products, research the market and price your items competitively. Very high prices deter customers, while very low prices may cause losses or reduce product perception. Analyze competitors’ prices and set reasonable profit margins. Use Trendyol’s dynamic pricing tools or manually monitor and update prices as needed. Consider strategies like free shipping thresholds or discounts on the second product as part of your pricing strategy.
- Be Careful with Product Naming and Categorization: When adding products, placing them in the correct category and accurately selecting variants/features improves findability. Product names should be clear and follow standard formats, including brand, model, product type, and main features. If the same product already exists in Trendyol’s catalog, add your offer to the existing page and compete for the Buy Box. The Buy Box is the featured seller area on a product page when multiple sellers exist; generally, the seller with the best price and high ratings wins it. Thus, matching product information and being competitive is important when listing existing products.
Trendyol Ads and Marketing Tools
Use Trendyol Ads and Marketing Tools: Trendyol offers paid advertising options for sellers (e.g., Trendyol ADS which boosts your products to the top of search results). Strategically advertise products with high profit margins or high demand to increase visibility. Additionally, the seller panel has features to create coupons and discount codes. You can create coupons applicable to certain products or basket totals to encourage customers to buy more. For example, a campaign like “10 TRY off on orders over 100 TRY” can increase average basket size and sales volume.
Participate in Trendyol Campaigns and Special Days: Trendyol organizes major campaigns throughout the year (e.g., Super Discount Days, Black Friday, 11.11, Mother’s Day, etc.). These periods experience huge traffic increases. By applying to participate via the seller panel, you can set discounts and be part of these events. Being featured on campaign pages helps you reach new customers you wouldn’t normally reach. Trendyol also promotes participating sellers’ products via email and notifications. This allows you to leverage Trendyol’s marketing power without extra ad cost. However, plan your discount rates carefully and ensure sufficient stock, as popular campaigns can quickly deplete inventory.
Maintain Adequate Stock and Provide Fast Shipping
Trendyol customers expect fast delivery. Always adhere to the shipping times stated on your product pages (Trendyol typically requires a maximum of 2 business days to ship). If you are not doing dropshipping, ensure sufficient warehouse stock for popular and best-selling products. Products that are consistently in stock may also get an advantage in the search algorithm. Trendyol awards higher ratings to sellers who ship on time and have low cancellation/return rates, making customers more likely to prefer you. If you qualify, participating in special programs like Trendyol Fast Market or Trendyol Express also adds positive points for fast delivery.
Keep Customer Satisfaction and Store Ratings High
Seller ratings and customer reviews on Trendyol reflect your brand reliability. Ensure customer satisfaction by shipping orders smoothly and on time and selling quality products that match descriptions. Respond politely to customer reviews and resolve issues to enhance your store’s reputation. Stores with high ratings gain advantages in Trendyol’s algorithm and inspire trust in new customers. Remember, a rating above 9.5 is an important threshold on Trendyol (in fact, opening a second store with the same tax number requires the first store’s rating to be at least 9.5). This highlights the critical importance of customer satisfaction. Keep return and complaint rates low and strive for positive reviews.
Data Analysis and Optimization
Finally, regularly analyze your sales performance using Trendyol’s seller panel reporting features. Which products sell better, which remain in stock? At what price points does conversion increase? Use Trendyol’s weekly/monthly sales reports to answer these questions. Take actions like price revisions, product description updates, or advertising support for underperforming products. Analyze competitors to see what differentiates them (price, photos, number of reviews, etc.). Continuously improve your strategy based on these insights.
Summary for Sales Success
The methods above are the most common and effective approaches to increase your Trendyol store’s success. In summary: proper product presentation (SEO, images, description), competitive pricing & campaign management, customer-focused service, and active marketing efforts can consistently improve your sales trend on Trendyol. Remember, Trendyol is a large marketplace and standing out requires effort, but with the right strategies, significant profit opportunities can be captured.
How Trendyol Differs from Other E-Commerce and Sales Methods
Selling on Trendyol differs from traditional e-commerce or other marketplaces in several ways. Being aware of these differences helps you position your Trendyol strategy correctly. Below, we discuss the main distinctions of Trendyol compared to other sales channels:
Compared to Your Own E-Commerce Site: Running your own independent e-commerce site (for example, a web store built on a Demresa infrastructure) versus selling on Trendyol has major differences. The most notable is that Trendyol offers ready customer traffic and brand recognition. While you need to invest in marketing to attract customers from scratch on your own site, Trendyol gives you direct access to its 35+ million user base. As one of the largest online marketplaces in Turkey and the Middle East, Trendyol provides brands an advantage in reaching wide audiences. However, unlike your own site where you do not pay commission and have full control, Trendyol charges commission on every sale and enforces platform rules. Indeed, Trendyol’s commission rates may be higher than many payment commissions on your own site, reducing your profit margin. In short, Trendyol offers high traffic and trust, while your own site offers full control and commission-free sales. Many businesses follow a hybrid model selling on Trendyol for brand awareness and reach while maintaining their own site for loyal customers and higher profits.
Compared to Other Marketplaces: In Turkey, besides Trendyol, marketplaces such as Hepsiburada, N11, Amazon TR, ÇiçekSepeti, and previously GittiGidiyor exist. Trendyol’s biggest difference is that it has become the market leader in recent years. For example, since early 2020s, Trendyol surpassed Hepsiburada in monthly visitors and total sales volume, taking the top spot. While Hepsiburada is stronger in electronics and technology, Trendyol leads in fashion and cosmetics. Amazon Turkey brings global experience but hasn’t yet matched Trendyol’s wide seller network and customer base locally. Trendyol’s mastery of local market dynamics (e.g., installment payment campaigns specific to Turkey, discounts for local holidays) also differentiates it from international competitors. Moreover, Trendyol has created an ecosystem including its own logistics network (Trendyol Express), food delivery (Trendyol Yemek), and quick market services (Trendyol Hızlı Market), features limited or absent in other marketplaces.
Compared to Physical Stores: Online sales via Trendyol provide much broader geographical reach than physical stores. A small city store serves mainly local customers, while Trendyol sellers can ship nationwide. This dramatically expands the customer pool. Also, online platforms operate 24/7 while physical stores have limited hours. However, physical stores allow customers to see products before buying and avoid shipping hassles. With Trendyol, managing returns and exchanges well is crucial. Thanks to Trendyol’s extensive logistics, many regions enjoy 1–2 day delivery and doorstep returns, approximating physical shopping satisfaction.
Compared to Social Media and Other Channels: Some businesses prefer to sell via Instagram, Facebook, or their own networks. These methods require sellers to handle payments and operations themselves without platform support. Marketplaces like Trendyol provide ready solutions for every step from payment to shipping. Secure payment infrastructure, fraud protection, customer service, buyer-seller rating systems make transactions more systematic and safer for both sides. For example, social media sales require more effort to build trust, whereas Trendyol’s reputation lowers this barrier. However, social media sales have no commission fees, while Trendyol charges commission. This presents a tradeoff: convenience and trust vs. cost and control.
In summary, selling on Trendyol has various advantages and some disadvantages compared to running your own site, other marketplaces, or physical sales. Its strongest points are the ready customer base, reliable infrastructure, and marketing support; its main drawbacks are limited seller autonomy and commission costs. Evaluating these differences carefully when making your strategy is crucial. Many businesses find the best approach is to participate on Trendyol while also developing their own brand channels long term, balancing advantages and risks. With good planning and the right products, you can minimize drawbacks and maximize benefits on Trendyol.
Advantages and Disadvantages of Selling on Trendyol
Why Trendyol? To answer this, we separately evaluate the main pros and cons of selling on Trendyol. Below is a list of the advantages and disadvantages of opening a store and selling on Trendyol:
Advantages;
Large Customer Base and Traffic: Trendyol has millions of active users, so opening your store instantly exposes your products to this huge audience. You can reach a customer capacity impossible to obtain on your own, a big advantage for quickly increasing sales volume. Especially for new brands or SMEs, Trendyol’s popularity allows rapid nationwide customer reach.
Ready Infrastructure and Easy Start: Opening a store on Trendyol is free and requires no technical knowledge. You don’t need to worry about website building, payment integration, or security certificates, as Trendyol provides a professional platform to sell your products. This lowers the barrier to entry in e-commerce significantly. Trendyol also offers support in payment collection, returns management, and customer service.
Advertising and Marketing Support: Trendyol heavily invests in advertising (TV ads, digital marketing, influencer collaborations). When you sell on Trendyol, you benefit indirectly from this traffic-driving marketing. Compared to doing your own advertising, Trendyol reaches a much wider audience. During large discount events, your products get extra visibility through Trendyol’s marketing channels without extra ad costs.
High Profit Potential: Offering the right products to Trendyol’s audience can lead to significant sales and increased total profit. Businesses without physical stores especially can achieve high turnover with low fixed costs online. Some operate solely on Trendyol sales and grow rapidly.
Brand Awareness Increase: Being on Trendyol also helps with brand discovery. If your own site has low recognition, selling on Trendyol introduces your brand to wider audiences. Satisfied customers can follow your store, gradually building brand awareness which can support your own channels later.
Geographical Coverage and Logistics Ease: Trendyol’s partnerships with shipping companies enable standardized nationwide deliveries from one platform. Trendyol Express and discounted shipping rates ease logistics for sellers.
Analysis and Training Opportunities: Trendyol offers Trendyol Academy with educational content and webinars. Its panel provides sales reports and analytics, helping you develop your e-commerce skills and make data-driven decisions.
Disadvantages;
Intense Competition: Trendyol hosts hundreds of thousands of sellers and millions of products. You may compete with large firms offering deep discounts and strong brand recognition. Standing out can be challenging for new sellers.
Commissions and Extra Costs: Trendyol charges commission rates between 5-28% depending on category, reducing your profit margin. Additional fees may apply for campaigns or brand agreements. You may also bear shipping costs if offering free shipping to customers.
Company Formation and Legal Responsibilities: Selling requires a registered company and tax compliance, which adds administrative burdens and costs.
Platform Dependency and Rule Setting by Trendyol: Your business depends on Trendyol’s policies, algorithm changes, and enforcement actions. Store suspension or penalties can occur. You must follow Trendyol’s product listing, shipping, and communication rules. Also, you don’t own customer data fully, making loyalty management harder.
Reduced Decision Flexibility: Trendyol may influence pricing, campaigns, and store operations, limiting seller autonomy. Managing stock across your own and Trendyol stores can get complex.
Payment Terms: Payments are made after delays of 7 to 28 days depending on category, impacting cash flow.
In summary, while selling on Trendyol provides broad market access and easy entry, it also entails competition pressure, fees, and platform dependence. Many sellers find advantages outweigh drawbacks, but each business should assess based on its own needs and readiness. With good planning and products, you can minimize cons and maximize benefits.
