Social Media Image and Video Formats 2022
Social media has become a space where individuals, organizations, and brands introduce themselves to the world, and where digital competition increases rapidly. In order to present physical or e-commerce products to the target audience accurately, in high quality, and professionally, image and video sizes play a critical role. Sharing with the correct formats not only strengthens brand image but also increases engagement. In this guide, you will find the most up-to-date social media image and video sizes for 2022.
Facebook Image Sizes
Profile and Cover Photos
- Profile photo: 180 x 180 px (square)
- Cover photo: 851 x 315 px
Facebook Post and Story Sizes
- Square post: 1200 x 1200 px
- Rectangular post: 1200 x 630 px
- Story: 1080 x 1920 px
Instagram Image Sizes
Using the right format and size on Instagram increases the impact of your posts.
- Profile photo: 110 x 110 px (square)
- Square post: 1080 x 1080 px
- Portrait post: 1080 x 1250 px
- Landscape post: 1080 x 566 px
- Story: 1080 x 1920 px (9:16 ratio, max 4 GB)
Twitter Image Sizes
It is important to use properly sized images when posting on Twitter.
- Cover photo: 1500 x 500 px (JPG, PNG, GIF)
- Profile photo: 400 x 400 px (square, PNG, JPG, GIF)
- Post image: 1024 x 512 px
Pinterest Image Sizes
- Profile photo: 165 x 165 px (square)
- Standard pin: 600 x 900 px
- Long pin: 600 x 1260 px
- Square pin: 600 x 600 px
LinkedIn Image Sizes 2022
- Personal profile photo: 400 x 400 px
- Company profile photo: 300 x 300 px
- Personal cover photo: 1584 x 396 px
- Company cover photo: 1536 x 768 px
- Post image: 1104 x 736 px
YouTube Image Sizes
Channel and video image sizes on YouTube directly affect your view counts.
- Channel profile photo: 800 x 800 px (square)
- Cover photo: 2560 x 1440 px (2560 x 423 px on desktop, 1546 x 423 px on mobile)
- Video thumbnail: 1280 x 720 px
The Importance of Image Sizes on Social Media Platforms
- By using images in appropriate sizes, you can make your account look more professional.
- Professional accounts increase user trust and strengthen your brand reputation.
- A trustworthy profile and high-quality images attract more visitors to your e-commerce site.
- Your follower count and engagement increase.
- Your sales may increase in social media shops (such as Insta Shop, Facebook Store).
The Images You Use on Your Social Media Accounts Are Very Important
As important as the 2022 social media image and video sizes are, the copyright and quality of the images you use also matter. By obtaining copyright-free, professional images from free or paid stock photo sites, you can make your social media accounts more aesthetic and trustworthy.
