TRENDYOL
Turkey
One of the biggest transformations brought by the digital age has undoubtedly occurred in our shopping habits. Tasks that used to take time such as going to the market, browsing stores, or waiting in line can now be completed in seconds with just a few clicks. At the center of this transformation are e-commerce sites.
With their product variety, user-friendly interfaces, and fast delivery options, e-commerce platforms have become indispensable in modern life. While local giants like Trendyol, Hepsiburada, n11, and ÇiçekSepeti have built their own customer ecosystems in Turkey, global platforms such as Amazon, Alibaba, eBay, and Walmart continue to be preferred worldwide with their multi-billion dollar volumes.
Trendyol is an e-commerce platform founded in Turkey in 2010 by Demet Mutlu. Initially focusing only on fashion products, it has evolved into a huge marketplace with a wide range of products including electronics, cosmetics, supermarket items, home living, books, and toys.
Trendyol's founding vision was to introduce Turkish consumers to easy, fast, and reliable online shopping. In line with this vision, it quickly grew to become one of Turkey’s most preferred e-commerce brands with its user-friendly interface, broad product range, and campaigns.
In 2021, Chinese tech giant Alibaba purchased the majority stake in Trendyol, becoming a strategic partner, which increased Trendyol's influence in the international arena. The same year, Trendyol became Turkey’s first "decacorn" (a tech startup valued at over $10 billion).
Today, Trendyol stands at the center of digital commerce for both sellers and buyers; additionally, with its own cargo network Trendyol Express and instant delivery service Trendyol Go, it has become a major player in logistics. With technology investments and support for local producers, it continues to be not only a shopping platform but also a strong part of the digital ecosystem.
HEPSİBURADA
Turkey
Hepsiburada
Hepsiburada is one of Turkey's most established e-commerce platforms, founded in 2001 by Hanzade Doğan, and has led the country’s digital transformation process. Initially focused on electronics, Hepsiburada has grown into a large marketplace offering products in fashion, home living, supermarket, mother-baby, cosmetics, books, and many other categories.
Thanks to its extensive logistics network reaching consumers all across Turkey and its user-friendly interface, it has become one of the most trusted addresses for online shopping. It also supports thousands of sellers within its platform, contributing to the digitalization of SMEs.
Over the years, with its developed technological infrastructure and customer services, Hepsiburada has evolved beyond being a mere shopping site to a digital ecosystem centered on user experience. While consolidating its cargo services under Hepsijet, it offers digital payment solutions through Hepsipay and is expanding in the financial technology sector.
In 2021, Hepsiburada went public on the NASDAQ, becoming one of the first Turkish tech companies to open up to international markets in this field. With the benefits it provides to both consumers and sellers, Hepsiburada continues to play a critical role in the development of digital commerce in Turkey.
n11
Turkey
n11
n11.com is a Turkey-based e-commerce platform established in 2013 as a joint venture between Doğuş Group and South Korea-based SK Group. Its name derives from "Number One," and it has quickly grown to become one of the largest online marketplaces in Turkey since its launch.
Bringing thousands of sellers and millions of products under one roof, n11 offers consumers a wide range of products in various categories such as electronics, fashion, cosmetics, supermarket items, automotive, books, sports equipment, and more.
Its direct connection between sellers and buyers, price comparison opportunities, and secure shopping infrastructure have made it a frequently preferred platform by users in Turkey.
Known for its user-friendly interface and various campaigns, n11 also significantly contributes to SMEs' digitalization process through support packages, special store solutions, and digital training programs for sellers.
In its “Open Market Model,” sellers can list products directly and reach customers, while buyers can access detailed product reviews and seller ratings for informed shopping.
Additionally, n11’s periodic campaigns such as the “11.11 Big Discount Day” attract huge attention in the e-commerce sector. Today, n11 maintains its position as an important player in Turkey’s digital commerce growth.
ÇiçekSepeti
Turkey
ÇiçekSepeti
ÇiçekSepeti is a Turkey-based e-commerce platform founded in 2006 by Emre Aydın, initially known for its flower and gift delivery service. Originally created to offer a practical and fast solution for users wanting to order flowers on special occasions, this venture quickly gained huge interest and supported its growth potential through technology investments.
In 2011, Amazon, one of the world's largest online retailers, invested in ÇiçekSepeti, increasing the company’s international recognition. This partnership strengthened its infrastructure, significantly improving user experience, delivery network, and customer services.
Over time, the platform expanded its product categories and transformed into a large marketplace offering not only flowers but also food, personal care, home decoration, technological products, jewelry, and fashion.
Through its "ÇiçekSepeti Marketplace" model, it provides a digital sales channel to thousands of small and medium-sized enterprises. Thanks to advantages such as fast delivery, same-day shipping, and live order tracking, ÇiçekSepeti prioritizes user satisfaction and today holds a strong position as Turkey’s most preferred gift delivery platform as well as a multi-category powerful e-commerce player.
PTTAVM
Turkey
PTTAVM
PTTAVM was launched on May 17, 2012, by the Post and Telegraph Organization (PTT), one of the longstanding institutions of the Republic of Turkey. As a state-supported e-commerce platform, PTTAVM aims to connect both public institutions and individual consumers with digital commerce under the slogan "Turkey’s Shopping Platform."
PTT’s logistics power and reliability, which extend throughout the country, have played an effective role in the platform’s rapid recognition. Its purpose is to support local producers, transfer the shopping needs of public institutions to digital channels, and offer affordable and secure shopping opportunities to consumers all over Turkey.
Expanding its product range over time, PTTAVM now brings tens of thousands of products to users in categories such as electronics, clothing, books, stationery, food, household items, and personal care products.
It also provides a special "Public Market" section for public institutions, enabling quick and transparent fulfillment of official needs. Payment options include PTT Card, credit card, and bank transfer.
With state assurance, support for local producers, and SMEs, PTTAVM plays an important role in Turkey’s digital transformation process.
Amazon Turkey
Turkey
Amazon Turkey
Amazon Turkey officially started operations on September 19, 2018, as part of the global e-commerce giant Amazon’s entry into the Turkish market. Headquartered in the USA, Amazon aims to offer Turkish consumers a safe, fast, and quality shopping experience with this move.
Initially serving limited product categories, Amazon.com.tr gradually expanded its product diversity to include electronics, books, clothing, home living, kitchen products, sports equipment, baby and children’s products, among others. It quickly attracted attention with campaigns tailored to Turkish shopping habits and a user-friendly interface.
Amazon Turkey offers a marketplace model where both Amazon’s own products and products from local and international sellers are displayed. This allows many SMEs in Turkey to reach broad audiences through Amazon.
Additionally, Amazon Prime membership services provide customers with special discounts, fast delivery, and perks such as Prime Video, enhancing customer loyalty.
With its advanced logistics infrastructure, strong customer service, and global trade experience, Amazon Turkey has become a key player accelerating e-commerce competition in the country.
Alibaba
China
Alibaba
Alibaba, founded in 1999 by Jack Ma and colleagues in Hangzhou, China, is one of the world’s largest B2B (Business to Business) e-commerce platforms. Its goal is to connect small and medium-sized manufacturers and suppliers with global buyers digitally, and it has become a pioneer in the digitalization of international trade, reaching millions of users worldwide.
The platform focuses on wholesale transactions and acts as a bridge between manufacturers and importers, mainly used for large-volume business orders rather than individual consumer purchases.
Beyond being an e-commerce site, Alibaba offers a comprehensive technology ecosystem. It operates in cloud computing (Alibaba Cloud), logistics (Cainiao), digital payments (Alipay), and retail platforms (Tmall, Taobao), leading China’s and the world’s digital economy.
It also provides international sellers opportunities to open their products to global markets, making it an indispensable partner for manufacturing firms. Thanks to its user-friendly interface, category-based search ease, and direct communication with manufacturers, Alibaba continues to be the digital showcase of global trade.
eBay
USA
eBay
eBay, founded in 1995 by Pierre Omidyar in California, USA, is a pioneering e-commerce platform with millions of users worldwide. Initially launched as “AuctionWeb” offering only auction-style sales, it has evolved into a versatile marketplace where fixed-price products are also sold.
Particularly through allowing individuals to list their own products, it became a pioneer of the C2C (consumer-to-consumer) e-commerce model. It is a global leader for collectibles, second-hand goods, electronics, and rare products.
eBay ensures user experience security through its safe payment system (formerly PayPal, now eBay Payments) and buyer-seller feedback mechanisms.
Operating in over 190 countries worldwide, the platform is an important digital sales channel for both individual and corporate sellers. With mobile apps and local versions adapted to different countries, it fits local shopping habits globally.
Its flexible sales model and wide product range make eBay a global commerce hub not only in the USA but also in European and Asian markets.
AliExpress
China
AliExpress
AliExpress, established in 2010 by China-based e-commerce giant Alibaba Group, is a global B2C (Business to Consumer) marketplace targeting individual consumers. Unlike Alibaba.com, which focuses on wholesale, AliExpress primarily caters to retail shopping and enables individual users worldwide to buy directly from Chinese manufacturers and sellers.
Millions of products ranging from clothing and electronics to home goods and cosmetics are offered at affordable prices. AliExpress is notable for its low prices and global shipping options.
By connecting manufacturers directly with end users without intermediaries, it provides price advantages. However, delivery times can be long as products typically ship from China.
The site features seller ratings, buyer protection programs, and mobile apps that enhance user experience. It has a large user base especially in Europe, South America, the Middle East, and Russia, making it one of the most accessible platforms in global e-commerce.
This system allows consumers worldwide to shop affordably and enables small Chinese businesses to enter the global market.
Walmart Marketplace
USA
Walmart
Walmart, founded in 1962 by Sam Walton in Arkansas, USA, has grown to become one of the world’s largest retail companies. Initially notable for its low-price policy and wide product range, Walmart rapidly expanded by opening hundreds of stores across the USA.
Today, Walmart is not only known for its physical stores but also for its online marketplace, Walmart Marketplace, which plays a significant role in global e-commerce. The platform lists millions of products, including both Walmart’s own inventory and third-party sellers’ products.
Walmart Marketplace stands out as a direct competitor to Amazon and has a large customer base, especially in the USA. It offers buyers a reliable shopping experience with its strong logistics network, affordable pricing, and user-friendly digital interface.
It serves many categories including groceries, electronics, fashion, home goods, and health products. Walmart follows an omni-channel strategy integrating physical and digital shopping.
Moreover, it provides sellers with analytic tools, advertising solutions, and order management systems, offering a robust infrastructure to e-commerce entrepreneurs. Thus, Walmart operates as not only a retail giant but also an influential player in digital commerce.
Shopee
South-East Asia
Shopee
Shopee was founded in 2015 by Singapore-based technology company Sea Group and has achieved great success particularly in Southeast Asia and Latin America markets. Developed from day one as a mobile-first platform, Shopee quickly became one of the regional leaders thanks to its user-friendly interface, fast app, and localized campaigns.
Initially focused on the C2C (consumer-to-consumer) model, the platform expanded to include B2C (business-to-consumer) and corporate sales, becoming a versatile marketplace. It has a wide user base especially in countries like Indonesia, Thailand, Malaysia, the Philippines, and Vietnam.
Shopee’s success is based on a strong logistics infrastructure, local payment solutions, and constantly renewed campaigns. Offering coupons, live sales broadcasts, and free shipping opportunities, Shopee integrates a social commerce approach to create an interactive shopping experience.
In-app games and reward systems increase user loyalty, while low commissions and digital support tools encourage SMEs to engage in e-commerce. Today, Shopee continues to grow not only in Asia but also in Latin American countries such as Brazil and Mexico.
Rakuten
Japan
Rakuten
Rakuten was founded in 1997 by Japanese entrepreneur Hiroshi Mikitani and today is Japan’s largest and one of the world’s most established digital marketplaces. Also called "Japan’s Amazon," Rakuten initially provided only online store rental services but gradually evolved into a massive ecosystem hosting hundreds of thousands of sellers.
Today, both individual and corporate sellers offer millions of products in categories such as electronics, fashion, books, health products, food, and many more primarily to consumers in Japan and worldwide.
One of Rakuten’s key differentiators is its strong emphasis on customer loyalty. Through its “Rakuten Super Points” loyalty program, users earn points on every purchase which can be used for subsequent shopping.
Moreover, Rakuten is not only an e-commerce site but also a large technology group operating in finance (Rakuten Bank), communications (Rakuten Mobile), digital content (Rakuten TV), travel, fintech, and artificial intelligence sectors.
By combining all these services, Rakuten provides users with an integrated digital lifestyle and is considered a cornerstone of Japan’s digital economy, increasing its global impact.
Mercado Libre
Latin America (Argentina)
Mercado Libre
Mercado Libre is a digital marketplace founded in 1999 by Marcos Galperin in Argentina and is today the largest e-commerce platform in Latin America. Known as "the Amazon of Latin America," Mercado Libre operates in more than 18 countries including Argentina, Brazil, Mexico, Chile, Colombia, Peru, and Uruguay.
Initially offering only online shopping services, the platform has expanded to become a giant technology company investing in financial technologies, logistics solutions, and digital advertising.
Its wide product range allows consumers to shop in electronics, fashion, home goods, books, cosmetics, and many other categories.
One of Mercado Libre’s standout services is Mercado Pago, which enables users to make secure and fast digital payments and offers digital wallets, installment payments, and POS solutions to small businesses and individuals to increase financial inclusion.
Additionally, its logistics system Mercado Envíos facilitates sellers in delivering their products easily to buyers. The platform’s secure shopping, user rating system, and customer protection policies have significantly contributed to digital transformation in Latin America.
Thanks to all these factors, Mercado Libre continues to strengthen its position as one of Latin America’s most innovative and reliable digital commerce platforms.
Etsy
USA
Etsy
Etsy, founded in 2005 in Brooklyn, USA, is a global e-commerce platform that specializes in handmade products, vintage items, and artistic designs.
Unlike other large marketplaces, Etsy emphasizes unique designs from individual creators and small-scale workshops rather than mass-produced factory goods. It hosts millions of products in categories such as jewelry, home decoration, clothing, artworks, digital designs, and special occasion gifts, offering a niche space for both sellers and creative buyers.
Items over 20 years old are defined as vintage on the platform, which is preferred worldwide by audiences who value authenticity and creativity.
Etsy’s success lies in its user-friendly structure, transparent selling conditions, and community-focused approach. Sellers can easily open their own shops and showcase products on personalized pages, while buyers have the chance to purchase creative and original items directly from producers.
Etsy is also known for policies supporting small businesses and women entrepreneurs. During the 2020 pandemic, the platform experienced significant growth, becoming an important income source especially for home-based creators and artisans relying on handmade work.
Etsy remains a unique e-commerce model serving as the digital showcase of the global handmade and creative economy.
JD.com
China
JD.com
JD.com (Jingdong), founded in 1998 by Richard Liu Qiangdong in China, is currently known as one of China’s largest e-commerce companies and a giant digital retail platform.
Initially established as a physical store specializing in electronics, JD moved to online sales in 2004 and quickly became China’s digital shopping giant.
JD.com delivers millions of products directly from its warehouses to consumers, ranging from electronics to fashion, household goods, and groceries. It distinguishes itself from competitors by controlling its own inventory and logistics similar to Amazon’s model.
One of JD.com’s strongest features is its advanced logistics infrastructure and fast delivery services nationwide. With smart warehouses, robotic delivery systems, and drones, it can provide rapid shipping even to the most remote areas of China.
JD also invests in technologies such as artificial intelligence, big data, and blockchain, advancing not only as an e-commerce company but also as a technology leader.
Listed on NASDAQ in 2014, the company continues to expand both domestically and internationally, particularly through partnerships in Southeast Asia and Europe.
JD.com offers a quality-focused, secure, and innovative shopping experience, becoming a major player in global digital commerce.
Zalando
Germany
Zalando
Zalando, founded in 2008 in Berlin, Germany, is one of Europe’s largest online fashion and lifestyle platforms.
Initially operating solely with shoe sales, Zalando quickly expanded its product range to include women’s, men’s, and children’s clothing, accessories, sportswear, beauty products, and home decoration.
Today, it operates actively in over 20 European countries including Germany, France, Italy, the Netherlands, Spain, Poland, and Sweden. Its fashion-focused nature and modern user interface have made it a preferred brand especially among young consumers.
Zalando’s key differentiators include its customer-centric service approach and innovative digital solutions such as free shipping, 100-day free returns, virtual try-on apps, and personalized recommendation systems that enhance user experience.
In the 2020s, it has invested significantly in “sustainable fashion,” offering eco-friendly products and policies to reduce its carbon footprint, setting an example in the industry.
Through its “Connected Retail” program, Zalando integrates physical stores into its digital marketplace, enabling small businesses to sell across Europe. Zalando positions itself not just as a fashion digitalizer but as a pioneering brand merging e-commerce with sustainability and technology.
Coupang
South Korea
Coupang
Coupang, founded in 2010 by Bom Kim in South Korea, is the country’s largest and fastest-growing e-commerce platform and technology company. Known as "Korea’s Amazon," Coupang is especially recognized for its extremely fast delivery service.
Thanks to its "Rocket Delivery" system, customers often receive their orders the same day or the next day. This service is possible due to Coupang’s advanced warehouse network and in-house logistics teams.
It offers a very wide range of products including fashion, technology, home goods, books, personal care, and groceries, reaching millions of South Korean consumers.
Coupang goes beyond being a shopping site by offering a comprehensive digital ecosystem. It operates in online food delivery through "Coupang Eats" and digital content (films and series streaming) via "Coupang Play."
In 2021, it was listed on the New York Stock Exchange (NYSE), attracting global investors and representing South Korea’s technological strength on the world stage.
With a user-friendly mobile app, successful customer services, and fast delivery guarantees, Coupang stands as an innovative model not only in Korea but also in the Asian e-commerce market.
Cdiscount
France
Cdiscount
Cdiscount is an e-commerce platform founded in 1998 in Bordeaux, France by brothers Hervé, Christophe, and Nicolas Charle. Initially focused on CD and DVD sales, the company quickly expanded its product range to include electronics, household goods, fashion, cosmetics, and supermarket products.
Today, Cdiscount is one of France’s largest online shopping sites, offering users a wide market with millions of product options. The company’s headquarters remain in Bordeaux, and it has a large logistics network across France.
In 2011, French retail giant Groupe Casino purchased the majority stake in Cdiscount, further expanding the platform. This partnership developed a structure integrating physical stores and making Cdiscount a strong player in both online and offline retail.
Today, with over 20 million monthly visitors, Cdiscount is Amazon’s biggest competitor in France.
Additionally, through Cdiscount Marketplace, thousands of third-party sellers can sell their products, making it an important digital sales channel for SMEs in France.
Newegg
USA
Newegg
Newegg was founded in 2001 by Fred Chang in California, USA. Its purpose was to offer technology enthusiasts and computer hobbyists high-quality electronic products, hardware components, and accessories at affordable prices.
It quickly gained popularity among PC builders and professionals due to its detailed product descriptions, user reviews, and technical support.
Initially serving only the USA market, Newegg expanded to Canada, China, and Europe over time.
Today, Newegg is not just a technology retailer but also a large e-commerce marketplace. The platform allows third-party sellers to list products, developing an Amazon-like business model.
It specializes in computer components (motherboards, graphics cards, SSDs, etc.), gaming equipment, and professional electronic products.
The company is known for its customer-friendly return and warranty policies. With advanced filtering systems, price tracking tools, and occasional special campaigns, it remains a trusted address for technology shopping.
Ozon
Russia
Ozon
Ozon was founded in 1998 in Russia and has become one of the country’s largest and most established e-commerce platforms. Initially starting with online book sales, Ozon expanded its product range over time to include electronics, fashion, cosmetics, home goods, supermarket products, toys, and many more categories, becoming a huge online marketplace.
Its headquarters are located in Moscow, and with over 20 years of experience, Ozon is one of the pioneers of Russia’s digital retail sector. It also offers fast delivery services to even the most remote parts of the country through its strong logistics infrastructure and wide distribution network.
In 2020, Ozon was listed on NASDAQ, drawing attention from international investors and becoming a globally recognized e-commerce brand.
The platform operates both direct sales and a marketplace model where third-party sellers can list products, contributing to the growth of small and medium-sized enterprises in the digital market.
Ozon’s mobile app, user-friendly interface, campaigns, and loyalty programs serve a wide customer base. Today, Ozon is one of the most important digital commerce platforms not only in Russia but also in Eastern Europe.
