Importance of Image Sizes on Social Media Platforms
Images are one of the most important elements that increase the attention and engagement of content on social media platforms. However, each platform has its own structure and recommended image sizes. Incorrectly sized images may be cropped, appear blurry, or prevent the message from being conveyed correctly.
Therefore, using the correct image sizes helps brands and individual content creators maximize their social media performance.
Considering that each platform has different algorithms and user experiences, image sizes play a significant role. For example, TikTok and YouTube Shorts highlight vertical videos, while platforms like Facebook and LinkedIn require optimizing wide-format images and cover photos. Improper cropping or reduced resolution of images can make it difficult to create a professional image and may damage brand identity.
Correct adjustment of image sizes ensures that content appears clear on every device and screen. With the increasing use of mobile devices, having mobile-friendly images is also very important. Low-resolution or improperly scaled images may cause followers to lose interest. Therefore, following the recommended image dimensions for each platform is a factor that directly affects the success of your content strategy.
2025 Facebook Image Sizes
Using correctly sized images is very important for your Facebook posts to stand out visually and leave a professional impression. The right dimensions ensure your content appears clear, consistent, and impressive, increasing your engagement.
- Profile Image - 180 x 180 pixels
- Cover Image - 851 x 315 pixels
- Story Image - 1080 x 1920 pixels
- Feed Image - 1200 x 630 pixels
- Event Image - 800 x 300 pixels
- Ad Image - 1080 x 1080 pixels
- Carousel Image - 1200 x 1200 pixels
2025 Instagram Image Sizes
If you want your posts on Instagram to appear effective and professional, it is important to pay attention to using the correct image sizes. Especially if you use the platform for functions such as product sales, properly fitting and uncropped images can appeal to viewers' aesthetic preferences and even encourage them to prefer you.
- Profile Image - 320 x 320 pixels
- Story/Reels Image - 1080 x 1920 pixels
- Square Feed and Ad Image - 1080 x 1080 pixels
- Vertical Feed Image - 1080 x 1350 pixels
- Horizontal Feed and Ad Image - 1080 x 566 pixels
2025 Twitter Image Sizes
It is very important for your Twitter posts to have images in the correct sizes to receive more engagement and present a professional appearance. Incorrectly sized images may appear in low resolution, which can reduce the impact of your content. Therefore, knowing and applying the latest image dimensions suitable for the platform is necessary for each post.
- Profile Image - 400 x 400 pixels
- Cover Image - 1500 x 500 pixels
- Feed Image - 1600 x 900 pixels
- X Card - 120 x 120 pixels
- Standard Ad Image - 1200 x 628 pixels
- Ad Image - 1200 x 1200 pixels
- Button Ad Image - 800 x 418 pixels
- Button Ad Image - 800 x 800 pixels
2025 Pinterest Image Sizes
On Pinterest, presenting your content in an aesthetic and attention-grabbing way depends on using the correct image sizes. Images suitable for the dynamic structure of the platform help you receive more engagement and reflect your brand or personal profile more professionally.
- Profile Image - 280 x 280 pixels
- Profile Cover Image - 800 x 450 pixels
- Standard Pin - 1000 x 1500 pixels
- Story Pin - 1080 x 1920 pixels
2025 LinkedIn Image Sizes
To create a strong impact and present a professional appearance on LinkedIn, it is very important that your images are in the correct sizes. Using images that comply with the platform’s recommended dimensions ensures that your content looks clearer, more aesthetic, and more engaging, thereby increasing your interaction.
- Profile Image - 400 x 400 pixels
- Profile Cover Image - 1584 x 396 pixels
- Company Page Cover Image - 1128 x 191 pixels
- Feed Image - 1200 x 627 pixels
- Square Ad Image - 1200 x 1200 pixels
- Horizontal Ad Image - 1200 x 628 pixels
- Vertical Ad Image - 628 x 1200 pixels
2025 Youtube Image Sizes
On YouTube, to have a strong visual identity for your channel, you should use images in the correct sizes and with high resolution. Properly optimized images attract viewers' attention and help you create a professional image.
- Profile Image - 800 x 800 pixels
- Banner Image - 2048 x 1152 pixels
- Shorts Image - 1080 x 1920 pixels
- Preview Image - 1280 x 720 pixels
- In-Stream Ad Image - 1920 x 1080 pixels
- Bumper/Ad Image - 300 x 60 pixels
