
What is E-Export Government Incentive?
E-export government incentive refers to a series of financial and technical supports offered to help local businesses carry their products and services to global markets. Today, with digitalization and increasing global trade volume, it is crucial for companies to be competitive on the international stage. The government aims to accelerate firms' transition to e-export by reducing costs in areas such as logistics, marketing, software, and advertising. The Ministry of Trade and many public institutions provide these incentives.
What Are the Types of Export Incentives?
Export incentive types are divided into various categories according to business needs. These incentives help firms manage international trade operations more efficiently and gain competitive advantage in global markets. The main types of export incentives include:
- Logistics Support: Covers part of the shipping and logistics costs that exporting firms incur while transporting their products to international markets. This support is particularly important for SMEs engaged in micro-export. It includes transportation expenses, storage fees, and customs procedures.
- Digital Marketing Support: Financial assistance for companies to conduct advertising and promotional activities on digital platforms. This includes e-commerce site membership fees, search engine marketing, social media campaigns, and product placement activities. Such support increases firms' global visibility and accelerates access to target markets.
- Training and Consultancy Support: Training programs aimed at increasing companies' e-export knowledge levels, sectoral consultancy services, and market research support are provided. Training focuses on e-commerce infrastructure, customer management, and digital marketing expertise, while consultancy helps optimize export processes.
- Software and Technology Support: Supports the establishment of e-commerce infrastructures, use of integration software, and provision of secure payment systems. These incentives accelerate digital transformation processes and make firms more competitive internationally. Cloud-based software and automation tool support increase operational efficiency.
- Fair Participation Support: The government covers part of the expenses for companies to participate in international fairs, exhibitions, and promotional events. This enables firms to expand customer networks and promote products in target markets. Support includes booth rental, shipping, and accommodation costs.
- Brand and Design Support: Incentives aimed at firms in the branding process to build a stronger image in international markets. Includes brand registration fees, design work, and international promotional activities. This increases the global recognition of Turkish brands.
- Market Research Support: Supports firms in discovering new markets and developing strategies for these markets. Includes target country analyses, sector and competitor reports, and database access facilitating reach to potential customers.
- Financing Support: Loans and grant supports provided to companies to finance export operations. Includes Eximbank loans, low-interest export credits, and SME-specific financing packages. Helps firms solve liquidity problems and increase exports.
- Tax Reductions and Exemptions: Tax advantages offered to exporting firms to reduce their financial burdens. Includes VAT refunds, customs duty exemptions, and stamp duty exemptions. These incentives lower costs, allowing more competitive pricing.
- Target Country Supports: Special incentives for firms targeting specific countries. Covers marketing, logistics, and promotional expenses in strategically selected countries. For example, higher support rates are applied for exports to the Asia-Pacific region.
These incentives enable businesses to have a stronger presence in the global trade arena and contribute to increasing Turkey's total export volume.
What is the Purpose of E-Export Government Incentives?
E-export government incentives are designed to accelerate economic growth, improve foreign trade balance, and increase businesses' competitiveness in international markets. They particularly support the digitalization processes of SMEs, enabling low-cost access to global markets and aiming to increase export volumes. These supports facilitate the discovery of new markets, branding of local products, and increase in foreign currency revenues while contributing multifacetedly to the economy by boosting employment. Incentives in areas such as digital marketing, logistics, tax advantages, and training help firms strengthen their e-commerce infrastructure and secure a larger share in global trade.
Thus, Turkey’s foreign trade deficit decreases, the value of local products rises, and businesses integrate into a world-class trade ecosystem. These incentives not only support economic growth but also function as a strategic tool aiming to strengthen Turkey's position in the global economy.
What Are the Advantages of E-Export for Companies?
Low Investment Costs: International sales can be made at a lower cost compared to traditional export. Sales are conducted via digital platforms without the need to open physical stores, reducing operational expenses.
Wide Reach Through Digital Marketing: Companies can quickly and effectively reach consumers in target markets using digital marketing methods. Social media advertising, SEO, and online campaigns enable access to a wide customer base.
Foreign Currency Income and Economic Resilience: E-export provides firms with foreign currency-based income opportunities, helping them to be less affected by economic fluctuations and increase their revenues.
Easy Access to Global Markets: E-export allows access to different geographies worldwide. This diversifies companies' markets, reducing dependence on specific regions and enabling a global customer base.
Government Incentives and Supports: It is possible to benefit from government supports in areas such as logistics, advertising, tax exemptions, and marketing expenses. These supports facilitate entry into international markets and provide cost advantages.
Fast and Efficient Logistics: Logistics solutions specially developed for e-export ensure fast and secure delivery of products worldwide, increasing customer satisfaction and positively impacting sales.
Data-Driven Strategy: Digital sales platforms provide businesses with data on customer habits and market trends, enabling more accurate business strategy development.
Increasing Brand Awareness: Reaching a global customer base enhances the company’s brand recognition internationally, helping to secure a stronger long-term position.
24/7 Open Store Advantage: E-export allows businesses to sell 24/7, enabling sales and continuous income even across different time zones.
Flexibility and Scalability: E-export offers firms the flexibility to scale operations according to needs. Product diversity and inventory management in target markets can be easily adjusted based on demand.
New E-Export Supports Released in 2025
In 2025, various new support programs and initiatives have been launched in Turkey to encourage e-export. The Ministry of Trade declared 2025 as the "Year of E-Export" and has taken comprehensive steps to increase firms' effectiveness in international markets.
Digital Marketplace Promotion Support: A portion of the expenses companies spend on promoting their products on overseas digital marketplaces is covered. This includes promotion, advertising, and other marketing activities on digital platforms.
E-Export Consortium Support: Costs incurred by consortia formed by multiple firms for joint marketing and promotional activities are supported, enabling consortia to have a stronger presence in foreign markets.
E-Export Training and Consultancy Support: Various training and consultancy services are offered to help companies acquire the knowledge and skills required in e-export processes, including regulations, logistics, and digital marketing expertise.
Overseas Market Research Support: The cost of necessary market research for firms to be more effective in overseas markets is covered. This includes target market analysis, competition status, and consumer trends.
What Are the Upper Limits for Beneficiaries?
In 2025, e-export supports provide companies with 50% assistance in areas such as digital marketing, warehouse rents, logistics expenses, overseas marketplace integration, online store openings, and marketplace commission fees. The upper limits of these supports vary: digital advertisements range between 7.5 million and 25 million TRY; warehouse rents up to 5 million TRY annually; integration support totals 1.2 million TRY; online store expenses between 1.5 million and 3 million TRY; and marketplace commissions between 750 thousand and 3 million TRY annually. These supports aim to reduce companies' costs in international markets and increase their competitiveness.
Support Increase According to Target Countries
In 2025, Turkey has identified 55 target countries to boost exports. These include markets such as Germany, the United States, the People's Republic of China, India, and Saudi Arabia.
Companies conducting export activities in these target countries can benefit from various supports offered by the Ministry of Trade. Supports such as market entry report support, digital marketplace promotion support, e-export promotion support, order fulfillment service, and warehouse rent support aim to enhance firms' competitiveness in international markets.
The rates and upper limits of these supports vary by support type. For example, under the digital marketplace promotion support, 50% of the promotional and advertising expenses on foreign marketplaces are reimbursed within set upper limits. Similarly, order fulfillment service and warehouse rent supports provide 50% assistance with annual limits defined for each country.
Companies must follow the criteria and application procedures set by the Ministry of Trade to benefit from these supports in target country export activities.
What Are the Requirements to Receive E-Export Government Incentives?
Firms wishing to benefit from e-export government incentives must meet certain requirements.
- 1. Membership in Exporters' Association: The applying company must be a member of the relevant exporters' association.
- 2. Registration in Support Management System (DYS): Companies must register in the electronic Support Management System (DYS) to submit applications online.
- 3. Turkish Product Condition: Products benefiting from supports must be produced in Turkey and hold "Made in Turkey" status.
- 4. Domestic and International Trademark Registration: The company must have domestic trademark registration and have applied for international trademark registration for its products.
- 5. Registered Electronic Mail (KEP) Address: The company must have a KEP address for smooth application and communication processes.
- 6. Updated MERSIS Information: The company's Central Registration System (MERSIS) information must be up to date and registered with the correct NACE code.
- 7. Remote Access Integration: The company must share remote access (API/EDI) integration information with the Ministry.
Which Institutions Provide E-Export Government Incentives?
E-export government incentives in Turkey are provided by various institutions. Companies seeking these incentives can receive support through the following organizations:
- Ministry of Trade
The main provider of e-export incentives. Offers support in marketing, promotion, logistics, warehouse rental, and digital marketplace integration. Applications are generally submitted via the Support Management System (DYS). - Exporters' Associations
Organize sector-specific supports and provide sector-based information and incentives to e-export firms. Different exporters' associations serve sectors like textile, technology, and food. - KOSGEB (Small and Medium Enterprises Development Organization)
Supports SMEs in digitalization and international market access. Provides support for e-commerce and e-export infrastructure projects. - TÜBİTAK (Scientific and Technological Research Council of Turkey)
Provides financial support to companies developing digital platforms for e-export through R&D and innovation projects. Has special support programs for technological infrastructure. - Turkish Eximbank
Offers low-interest loans and insurance services for e-export activities. Provides solutions to reduce financial risks in foreign markets. - TOBB (Union of Chambers and Commodity Exchanges of Turkey)
Organizes consultancy, training programs, and support projects related to e-export. Local chambers and commodity exchanges under TOBB provide incentive information. - E-Commerce Platforms and Associations
For example, TİM (Turkish Exporters Assembly) organizes special projects and incentive campaigns for e-export firms. Sectoral associations offer collaboration opportunities facilitating integration into international trade.