1. Purpose and Scope of Government Supports for E-Commerce Activities
Government supports aim to facilitate the digital transformation processes of SMEs and large-scale enterprises and to increase their access to foreign markets. These supports are generally offered in various areas such as market entry, digital marketing, logistics, customer relationship management (CRM), and the development of software and hardware infrastructure. Additionally, government supports increase the competitiveness of businesses in international markets and expand their export volumes.
2. Support for Digital Activities in Market Entry
The Ministry of Trade of the Republic of Turkey offers various incentives to support digital activities for market entry. These incentives are designed for businesses aiming to enter foreign markets through e-commerce websites and mobile applications. The main supports include:
a. E-Commerce Site Membership Support
A certain percentage of membership fees for e-commerce platforms are covered by the government. This allows businesses to participate in global platforms and promote their products and services in international markets.
b. Digital Marketing Support
Digital marketing activities targeting abroad, such as social media ads and Google Ads expenditures, are also supported by the government at certain rates. This enables businesses to promote effectively in target markets.
helps businesses have a more effective and efficient presence on online platforms.
c. Consultancy Services Support
Consultancy services provided by experts in e-commerce and digital marketing are also supported. These services help businesses develop and implement their digital market entry strategies.
3. Logistics and Distribution Supports
One of the key elements of successful e-commerce is fast and reliable delivery of products to customers. Therefore, government supports in logistics and distribution processes play an important role. The main supports provided to e-commerce companies in Turkey are:
a. Shipping and Storage Support
A portion of the costs incurred while transporting or storing products abroad by exporting companies is covered by the government. This support reduces logistics costs and increases competitive advantage.
b. Customs Procedures and Tax Advantages
Customs procedures and tax exemptions are provided in overseas sales, enabling businesses to offer their products to customers at more competitive prices.
4. Software and Hardware Infrastructure Supports
A strong software and hardware infrastructure is needed for successful execution of e-commerce activities. The government also provides various supports in this area to accelerate digital transformation processes. The supports include:
a. E-Commerce Software Support
Necessary software purchases for the development and updating of e-commerce platforms are supported at certain rates. This support helps businesses make their digital stores more user-friendly and reliable.
b. Cyber Security Support
Software and hardware investments to protect e-commerce sites against cyber-attacks are also supported. Cyber security support contributes to securing data and protecting customer information.
5. Education and Consultancy Supports
Having the necessary knowledge and skills is crucial for businesses to succeed in e-commerce. For this purpose, various education and consultancy supports are provided by the government. These supports include:
a. E-Commerce Training Support
Training programs organized for employees of businesses operating in e-commerce are supported by the government. These trainings accelerate digital transformation and help develop strategies for international markets.
b. Expert Consultancy Support
Consultancy services obtained from experts in e-commerce and digital marketing are also covered by government support. This support enables businesses to improve marketing strategies and have an effective presence on digital platforms.
enable businesses to have a stronger presence in the digital world.
6. Finance and Credit Supports
Financial and credit support required for e-commerce activities plays an important role in business growth and development. The government offers various supports in this area to alleviate financial burdens of businesses. Finance and credit supports include:
a. Interest-Free Credit Support
Investment and operating capital needed for e-commerce activities can be provided by the government as interest-free credit support. This support offers significant advantages, especially for SMEs in digital transformation processes.
b. Grant Support
Grant support is also provided within the scope of certain projects. This grant enables businesses to invest in technology and increase their competitiveness on digital platforms.
