1. Purpose and Scope of Government Support for E-Commerce Activities
Government support in the e-commerce sector aims to facilitate the digital transformation processes of SMEs and large-scale enterprises and enhance their access to international markets. These supports are generally provided in areas such as market entry, digital marketing, logistics, customer relationship management (CRM), and the development of software and hardware infrastructure. Additionally, through government support, businesses can increase their competitiveness in international markets and expand their export volumes.
2. Support for Digital Activities in Market Entry
The Turkish Ministry of Trade offers various incentives to support digital activities for market entry. These incentives are designed for businesses that aim to enter international markets through e-commerce sites and mobile applications. The main supports offered under digital activities for market entry include:
a. E-Commerce Site Membership Support
A portion of the membership fees for e-commerce platforms is covered by the government. This support enables businesses to be present on global e-commerce platforms and promote their products and services in international markets.
b. Digital Marketing Support
Expenses related to digital marketing activities targeting foreign markets, such as social media ads and Google Ads, are partially supported by the government. This allows businesses to effectively promote themselves in target markets and expand their customer base.
enables businesses to establish a more effective and efficient presence online.
c. Consulting Services Support
Consulting services in the fields of e-commerce and digital marketing are also supported. These services help businesses develop and implement strategies for entering digital markets.
3. Logistics and Distribution Support
One of the most important aspects of success in the e-commerce sector is the fast and reliable delivery of products to customers. Therefore, government support in logistics and distribution processes is of great importance. The main logistics and distribution supports offered to e-commerce companies in Turkey include:
a. Transportation and Storage Support
For exporting e-commerce companies, a portion of the costs incurred during the transportation or storage of products abroad is covered by the government. This support reduces logistics costs and provides a competitive advantage for businesses.
b. Customs Procedures and Tax Advantages
E-commerce companies are provided with advantages such as exemptions from customs duties and taxes for international sales. This enables businesses to offer their products to customers at more competitive prices.
4. Software and Hardware Infrastructure Support
A strong software and hardware infrastructure is essential for the successful execution of e-commerce activities. The government provides various supports in this area to accelerate the digital transformation processes of businesses. The software and hardware infrastructure supports include:
a. E-Commerce Software Support
Software purchases necessary for the development and updating of e-commerce platforms are partially supported by the government. This support helps businesses make their digital stores more user-friendly and reliable.
b. Cybersecurity Support
Investments in software and hardware to protect e-commerce sites against cyberattacks are also supported. Cybersecurity support contributes to ensuring data security and protecting customer information.
5. Training and Consulting Support
For businesses operating in the e-commerce sector to succeed, they must have the necessary knowledge and skills. For this purpose, the government provides various training and consulting supports. Training and consulting supports include:
a. E-Commerce Training Support
Training programs organized for employees of businesses operating in e-commerce are supported by the government. These trainings accelerate the digital transformation processes of businesses and help them develop strategies for international markets.
b. Expert Consulting Support
Consulting services from experts in e-commerce and digital marketing are also covered under government support. This support allows businesses to develop marketing strategies and establish an effective presence on digital platforms.
enable businesses to have a stronger presence in the digital world.
6. Financing and Credit Support
Financing and credit support for e-commerce activities play a significant role in the growth and development processes of businesses. The government provides various supports in this area to ease the financial burden on businesses. Financing and credit supports include:
a. Interest-Free Loan Support
The investment and working capital needed for e-commerce activities can be covered with interest-free loans provided by the government. This support offers a significant advantage, especially for SMEs, during their digital transformation processes.
b. Grant Support
Grant support is also offered for specific projects related to e-commerce activities. This grant enables businesses to invest in technology and enhance their competitive power on digital platforms.
