How Was E-commerce in 2020?
In 2020, the e-commerce sector experienced a global transformation. Especially with the Covid-19 pandemic, people turned to online shopping from home, causing digital platforms to expand rapidly. Many different industries invested in online sales, further increasing market activity.
With the pandemic, e-commerce volume and sales reached record levels in 2020.
The Rise of E-commerce in 2020
In Turkey, e-commerce volume increased by 66% compared to the previous year, reaching 226.2 billion TL. The number of orders rose to 2.29 billion, demonstrating significant market growth.
In major cities like Istanbul, the share of e-commerce grew even further. Growth in online shopping positively affected everything from payment systems to logistics. The average basket size with card payments increased to 178.8 TL, and the number of users shopping by credit card grew substantially.
How to Succeed with Best-Selling Products?
In 2020 and 2021, choosing the right products and developing strategies that meet customer needs became critical for entrepreneurs. Not just popular products, but the right pricing, high-quality product photos, and a reliable shopping experience played a key role in success.
Tracking top-selling products and trends is vital for success in e-commerce.
- User-Centric Design: A simple, user-friendly site design is essential for seamless shopping.
- Trending Products: Highlight popular products and campaigns on your homepage.
- Reliability: Transparent pricing, fast shipping, and secure payment systems build customer trust.
- Photos & Descriptions: Detailed product photos and descriptions increase sales probability.
What to Watch Out For in Sales
Brands that center customer experience and pay attention to product presentation and logistics achieve greater e-commerce success.
Professional infrastructure providers help entrepreneurs maximize both trending products and customer satisfaction. With the right setup, rapid sales success is possible.
What Were the Best-Selling Products of 2021?
The standout product categories and growth figures in 2021 provided guidance for entrepreneurs. Consumers preferred products that were fastest to meet their needs; technology, home living, and personal care products were prominent.
Popular Product Categories
- Smart home vacuums, irons, and small appliances
- Women's clothing, shoes, bags
- Phone accessories, smartwatches, VR devices
- Baby products, toys, gifts
- Pet products, cleaning & hygiene
- Personal care, makeup, sports and hobby items
- Books, films, music, and games
Sectoral Sales Increases
- White goods & appliances: From 13.4B TL to 30.6B TL
- Clothing, shoes, accessories: 38% increase to 19.3B TL
- Electronics: 56% increase to 13.4B TL
- Food sector: 61% growth to 8.1B TL
- Home & decor: 105% increase to 5.7B TL
- Grocery & supermarket: 283% increase to 5.3B TL
- Education & consultancy: 43% increase to 3.1B TL
- Floristry & metallurgy: 100%+ growth
Sectors and product groups that stood out in 2021.
Category Trends
There was significant growth in white goods, supermarkets, personal care, and online education in 2021. Product selection and inventory management were key to these trends.
What Should You Consider When Selling Online?
To be successful in e-commerce, not only products but also presentation, customer experience, logistics, and after-sales services play a critical role. Social media, SEO, and campaign management can turn potential customers into buyers.
- Social Media: Promote your brand and products across various platforms.
- Product Presentation: Use descriptive texts and high-quality images to build trust.
- Inventory Management: Keep stock updated on popular products to boost customer satisfaction.
- Campaigns & Discounts: Create special campaigns to encourage buyers.
- Shipping & Tracking: Offer fast delivery and transparent shipment tracking.
- SEO & Analytics: Use keywords and analytics tools for better visibility on Google.
The Key to Success
Professional infrastructure, the right product strategy, and customer satisfaction are the keys to sustainable e-commerce success.
